Top of Mind Prospecting (TOM)

1

Welcome to the Top of Mind Prospecting
- A Video message (1:25) from your instructor
- Transcript: Welcome to the course!
- Is this course for you?
2

1) Why do we need a Prospecting System?
- Why we need a Prospecting System (5:10)
- Transcript: Why we need a Prospecting System
- Key Takeaways from this Chapter
- Test your learning
3

2) What is the Top of Mind (TOM) Concept?
- What is the TOM Concept (6:59)
- Transcript: What is the Top of Mind (TOM) Concept?
- Key Takeaways from this Chapter
- Test your learning
4

3) How can we apply TOM prospecting in our world?
- Applying TOM Prospecting to CRE (10:35)
- Transcript: How can we apply TOM prospecting in our world?
- Key Takeaways from this Chapter
- Test your learning
5

4) The mechanics of the TOM prospecting system
- Mechanics of TOM Prospecting (14:59)
- Transcript: The mechanics of the TOM prospecting system
- Key Takeaways from this Chapter
- Test your learning
6

5) How to use the TOM prospecting system over time
- How to use TOP System over Time (11:27)
- Transcript: How to use the TOM prospecting system over time
- Key Takeaways from this Chapter
7

6) TOM prospecting – tips from the masters
- TOM - Tips from the Masters (15:27)
- Transcript: TOM Prospecting - Tips from the Masters
- Key Takeaways from this Chapter
8

7) FAQ - Frequently Asked Questions
- FAQ (9:36)
- Transcript: FAQ
- Key Takeaways from this Chapter
9

Resources
- TOM Prospecting - 1 Page Summary
- TOM Tracking Template
- TOM Tracking Worksheet

Top of Mind Prospecting