Choosing a Market Focus Area
- Why top producers focus on a specific market
- How to make sure that focus can sustain your business
- Develop your plan to dominate your book of business
Introduction (2:04)
Comparison of Two strategies (7:54)
How to define a focus area (10:02)
Executing Your Strategy (4:27)
Market Share Calculation Worksheets
Transcript: Choosing a Market Focus Area
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